Zeel Gada
Content Marketing Strategist - KayByKatrina | Nykaa
- Role
- Senior Executive - Marketing and Communications at Nykaa
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Zeel Gada
Venturing into the Marketing business with an educational background in Psychology has been an astonishing encounter and I might want to accept that my development has been unquestionably huge.
Experience
Senior Executive - Marketing and Communications
Oct 2024 — Present
My key role at Nykaa includes strategizing the content along with managing brand communications for the KayByKatrina social handles-Planning the KB content buckets weekly as well as monthly at large keeping in mind the products in focus, managing the micro as well as macro IPs -Successfully curated 12+ campaigns which include Product Launches, Thematic Campaigns, Sales -Launched two new major IPs -#GRWM and #MasterklassWithDanielBauer - with 1.5M views on the assets. The #Masterklass assets have collectively garnered 2.5M views -Researching on the current trends and forecasting trends along with sharing blogger briefs in accordance to the persona of each blogger for exclusive content pieces on the channel. Activating at least 10+ exclusive blogger content pieces per month
Education
JAI HIND COLLEGE, MUMBAI
Bachelor of Arts - BA
2015 — 2018
Shreemati Nathibai Damodar Thackersey Women's University
Master of Arts - MA
2018 — 2020
JAI HIND COLLEGE, MUMBAI
HSC
2013 — 2015
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