Zeek Elliott
Talent Management, Label Executive | So So Def Recordings | Sevens Inc.
- Role
- General at So So Def Recordings
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Zeek Elliott
With over 10 years in the music industry, I have managed high-level talent and…
Experience
General
Apr 2025 — Present · Los Angeles, CA, US
As part of the executive leadership team at So So Def Recordings, I work directly alongside CEO Bryan Patrick Franklin and Jermaine Dupri in overseeing the label’s creative, operational, and business strategy. My role spans:Executive Oversight & Partnerships – Managing partner relationships, ensuring alignment between creative output, business operations, and long-term label vision. I help guide deal structures, distribution partnerships, and strategic alliances that expand So So Def’s reach and impact.Creative & Strategic Direction – Contributing to A&R, music programming, show builds, and artist development initiatives that balance the legacy catalog with emerging talent. I collaborate with artists and producers to craft commercially and culturally relevant projects.Operational Management – Supporting financial and operational planning for releases, tours, and brand partnerships. This includes prioritizing timelines, managing budgets, and coordinating between departments to deliver high-quality campaigns on schedule.Legacy & Catalog Growth – Driving strategies to modernize and reintroduce the iconic So So Def catalog to new audiences while simultaneously supporting developing artists to scale their careers.Cross-Functional Leadership – Acting as a key bridge between creative and business functions, ensuring the highest level of professional execution while maintaining the authenticity and cultural influence So So Def is known for.This hybrid role combines high-level strategy with hands-on execution, positioning me at the center of the label’s growth, creative direction, and day-to-day management.
Education
Nelson University
Bachelor of Business, Marketing
2011 — 2015
Dallas College
Music Theory and Performance, General Studies
2009 — 2011
Skills
- Organizational Effectiveness
- Keynote
- Public Relations
- Business Communications
- Proofreading
- Customer Service
- Project Management
- Leadership
- Marketing
- Public Speaking
- Business Process Improvement
- People Skills
- Audio Engineering
- Teaching
- Time Management
- Creative Writing
- Recruiting
- Editing
- Social Media
- Microsoft Excel
- Powerpoint
- Press Releases
- Microsoft Office
- Social Media Marketing
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