Zeek Elliott

Talent Management, Label Executive | So So Def Recordings | Sevens Inc.

Role
General at So So Def Recordings
Location
Los Angeles, CA, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Zeek Elliott

With over 10 years in the music industry, I have managed high-level talent and…

Experience

  1. General

    So So Def Recordings

    Apr 2025 — Present · Los Angeles, CA, US

    As part of the executive leadership team at So So Def Recordings, I work directly alongside CEO Bryan Patrick Franklin and Jermaine Dupri in overseeing the label’s creative, operational, and business strategy. My role spans:Executive Oversight & Partnerships – Managing partner relationships, ensuring alignment between creative output, business operations, and long-term label vision. I help guide deal structures, distribution partnerships, and strategic alliances that expand So So Def’s reach and impact.Creative & Strategic Direction – Contributing to A&R, music programming, show builds, and artist development initiatives that balance the legacy catalog with emerging talent. I collaborate with artists and producers to craft commercially and culturally relevant projects.Operational Management – Supporting financial and operational planning for releases, tours, and brand partnerships. This includes prioritizing timelines, managing budgets, and coordinating between departments to deliver high-quality campaigns on schedule.Legacy & Catalog Growth – Driving strategies to modernize and reintroduce the iconic So So Def catalog to new audiences while simultaneously supporting developing artists to scale their careers.Cross-Functional Leadership – Acting as a key bridge between creative and business functions, ensuring the highest level of professional execution while maintaining the authenticity and cultural influence So So Def is known for.This hybrid role combines high-level strategy with hands-on execution, positioning me at the center of the label’s growth, creative direction, and day-to-day management.

Education

  • Nelson University

    Bachelor of Business, Marketing

    2011 — 2015

  • Dallas College

    Music Theory and Performance, General Studies

    2009 — 2011

Skills

  • Organizational Effectiveness
  • Keynote
  • Public Relations
  • Business Communications
  • Proofreading
  • Customer Service
  • Project Management
  • Leadership
  • Marketing
  • Public Speaking
  • Business Process Improvement
  • People Skills
  • Audio Engineering
  • Teaching
  • Time Management
  • Creative Writing
  • Recruiting
  • Editing
  • Social Media
  • Microsoft Excel
  • Powerpoint
  • Press Releases
  • Microsoft Office
  • Social Media Marketing

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Zeek Elliott — General at So So Def Recordings in Los Angeles, CA, US | Unifers