Zachary Dunton
Senior Paid Search Specialist @Butler/Till
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WORK HISTORY
Senior Paid Search Specialist @Butler/Till
Rochester, NY, US
Leading the strategy and execution of Paid Search campaigns for pharmaceutical clients with quarterly budgets upwards of $6.5M. Planning details like budget forecasting and allocation, campaign structure, plus targeting and delivery. Implementing day to day changes including pacing, platform optimizations, and compliance reviews. Serve as main point of contact for Integrated Planning and Account teams, plus outside vendor teams.
EDUCATION
Nazareth University
Bachelor of Science (B.S.), Marketing
Delaware College of Art and Design
Associate of Fine Arts (AFA), Photography
Brighton High School
NYS Regents Diploma
SKILLS
ABOUT ZACHARY DUNTON
With nearly ten years of paid search experience, I specialize in strategizing, executing, and analyzing campaigns across a wide range of clients - from solo entrepreneurs to national brands - with monthly budgets from $500 to $1M+. I stay current with evolving technologies, methods, and best practices, continuously refining my approach. I prioritize understanding client goals and collaborate closely with internal teams to deliver effective, results-driven solutions.
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