Zach Zimmerman
Growth & Marketing Executive | VP of Marketing at PFF | x Red Bull, R/GA (Nike), FitLab
- Role
- VP of Marketing at Pff
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Zach Zimmerman
I lead consumer growth at the intersection of strategy, marketing, and product. Currently VP of Marketing at PFF, where I\'m responsible for the full lifecycle of our subscription business: acquisition, engagement, retention, and long-term value creation.My foundation is marketing. I\'ve built my career creating award-winning campaigns for global brands like Red Bull, Nike, and Gatorade, and scaling new ventures from the ground up. My secret weapon is writing. I\'m a former editor in chief and ESPN copyediting intern who takes storytelling seriously, not as a buzzword, but as the craft of turning ideas into narratives that move people and drive business results.But I\'m more than a marketer. I\'m a generalist who thrives on rapidly changing problems and loves being kept honest by data. I\'ve sat on both sides of the client-agency table. I understand unit economics, lifetime value, and how to optimize the full consumer journey, not just the top of funnel. My approach combines creative storytelling with rigorous testing, always focused on sustainable growth and collaborative relationships that push brands forward.Over the course of my career, I\'ve learned tough lessons about managing expectations, acknowledging mistakes, and adapting quickly. These experiences have made me better at building teams, driving alignment, and turning strategy into execution without unnecessary waste.Some non-work things about me: I\'m a diehard sports fan; I\'m a proud and humbled dad of two; I enjoy lifting weights, writing (check out fathertimes.substack.com), surfing, and playing poker; and I was invited to read a poem at a Young Authors Contest in 5th grade. The poem was about Dale Earnhardt.
Experience
VP of Marketing
Jun 2024 — Present
Education
Stanford University
Bachelor's Degree, Psychology
University of Michigan - Stephen M. Ross School of Business
Master of Business Administration - MBA, Marketing and Management & Organizations
Skills
- Digital Marketing
- Product Marketing
- Social Networking
- Social Media Marketing
- Digital Media
- Editing
- Marketing
- Marketing Strategy
- Advertising
- Journalism
- Strategy
- Sports
- Creative Writing
- Management
- Social Media
- Problem Solving
- Editorial
- Leadership
- Storytelling
- Online Marketing
- Project Management
- Blogging
- Research
- New Media
- Strategic Planning
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