Ekaterina Zaytseva
Strategy Director @Sberdevices
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WORK HISTORY
Strategy Director @Sberdevices
SberDevices aims to create breakthrough but still accessible Digital Homes so that people have more time to themselves and their families. All the smart devices are powered by Salute - first ever family of virtual assistants. The company also develops a number of B2B products based on the same technologies (NLP/CV) to transform not only our homes but also the workplaces. Strategy Development:• Developed a number of strategic documents, including Product and Customer Strategies (20••••25), Smart TV Market Entry Strategy• Set-up a process for tracking Startegy execution, created Strategic Dashboard and it\'s methodology• Help product teams with their strategies from explaining different ways to estimate addressable market to proposing ways to monetise a productGrowth Initiatives:• Implemented targeted personalised offers of Smart Devices in Sberbank branches which increased devices\' activation and decreased cost per conversion
EDUCATION
New Economic School
Bachelor of Arts (BA)
University of Pennsylvania
International Guest Student Program
Higher School of Economics
Bachelor's degree
SKILLS
ABOUT EKATERINA ZAYTSEVA
Strategy @ SberDevices
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