Zayit Bemmel
Content Creator and Senior Paid Social Strategist, Fashion at Power Digital Marketing
- Role
- Senior Paid Social Strategist, Fashion at Power Digital Marketing
- Location
- Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Zayit Bemmel
Performance marketer managing $1M+ in monthly ad spend for luxury fashion brands across TikTok, Meta, Pinterest, and Reddit. I’m hands-on day to day: testing, scaling, and optimizing accounts with a focus on incremental growth, efficiency against targets, and media mix diversification.My work centers on practical performance fundamentals: building and iterating testing frameworks, scaling winning creative and audiences, managing budgets across platforms, and continuously pressure-testing incrementality to ensure spend is driving real impact, not just platform-attributed results.Alongside paid media, I’m also a content creator, which gives me a strong edge in creative strategy. I specialize in performance creative — understanding what actually scales in-platform, how to brief creators effectively, and how to turn insights from organic and UGC into ads that perform at volume.
Experience
Senior Paid Social Strategist, Fashion
Oct 2023 — Present
Education
Florida Atlantic University
Communications, Digital Marketing
2015 — 2019
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