Basia Grzybek
Marketing Executive Account Developer @IOP Publishing
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WORK HISTORY
Marketing Executive Account Developer @IOP Publishing
Bristol, GB
As a member of the Institutional Marketing team, I- Execute tailored marketing plans for EMEA institutional accounts, ensuring campaigns align with sales objectives- Analyse account performance using Salesforce and Business Objects, recommending data-driven improvements and creating customised marketing materials to support our sales managers- Organise events for librarians and authors-including roadshows, webinars, and site visits-to strengthen relationships and enhance customer support- Produce quarterly newsletters and institutional reports to nurture and engage librarian communities- Maintain and update our CRM systems to keep client data accurate, complete, and actionable- Lead the collection of author testimonials by identifying and engaging key authors across EMEA, securing endorsements for every TA agreement to amplify our success stories and reinforce institutional partnerships.Software used: Salesforce, Salesforce Pardot, Adestra: MessageFocus, Microsoft Power BI, SAP BusinessObjects, DataSalon: MasterVision, GoTo Webinar, WordPress, Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Microsoft Teams.
SKILLS
ABOUT BASIA GRZYBEK
Hi, I’m Barbs. A marketing executive in the institutional marketing team at a scientific publisher. Day-to-day, I design and execute targeted email campaigns, craft engaging newsletters, and coordinate usage reports for clients and regional managers. Occasionally I will organise and promote a webinar or an in-person event. I also collaborate with our talented in-house creative team to develop various forms of personalised marketing materials that support our campaigns and initiatives of our business customers. I love anything to do with data, and if I’m not working on an upcoming campaign I’m more likely digging some data out or working with the insights team to understand it better. I’m always keen on growing my knowledge in this field.
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