Zaryab Mohammad

About Zaryab Mohammad

I’m a cross-industry growth leader with 23+ years of experience building brands in FMCG, scaling markets in Telecom, and driving INR business impact through data-led Sales, Marketing, and Analytics strategy.Today, I lead Category Analytics at Bharti Airtel, translating behavior into business outcomes across Broadband, Mobility, DTH, and Financial Services. My team functions like a startup within a telecom giant—fast, curious, and customer-obsessed.What I’ve built (and am quietly proud of):• A national acquisition funnel rebuilt across 4 LOBs—logic fixed, attribution cleaned, trust restored.• WiFi segmentation cohorts that now power ~250K incremental gross adds/month.• A pricing simulator driving ₹9Cr/month in DTH revenue through empathy-based triggers.• Predictive churn models, micro-territory tools, and lead-efficiency engines used in GTM today.Before Airtel, I scaled impact across Telenor, Tata Tele, Reliance Communications, and Hindustan Unilever—leading go-to-market transformations, segmentation innovations, and rural-to-digital market expansions. My roots are in frontline sales. My edge is turning customer behavior into commercial strategy.I build teams that ask better questions. That simplify, not complicate. That care about the “why” behind the data. Because in my experience, great analytics doesn’t just report the news—it writes better stories, faster.I’m now open to VP, SVP, or Strategy Consulting roles where I can combine commercial instinct, GTM design, and behavioral insight to shape growth stories that last.

Experience

1. Head Business Analytics

   airtel

   Aug 2022 — Present · Gurgaon, IN

   I lead analytics for Airtel’s Category Marketing engine—transforming data into strategic advantage across Broadband, Mobility, DTH, and Online Services. Our team operates like a startup within a telecom giant: fast-moving, insight-led, and relentlessly customer-obsessed.What I focus on- Building models that move the business—not just dashboards that describe it- Working with Product, Marketing, GTM, and Digital teams to turn behavior into action.Key Impact AreasFunnel Overhaul: Rebuilt the B2C acquisition funnel from scratch, fixing long-standing logic gaps and automating the daily analytics engine across 4 LOBs. Result? Faster decisions, cleaner attribution, and trust restored- WiFi Growth Engine: Identified high-propensity segments that now drive ~250K incremental WiFi acquisitions/month—with ML-backed cohorts, not blanket campaigns- Pricing as Strategy: Built a DTH pricing simulator that unlocked INR 9Cr/month in additional revenue by aligning pricing with behavioral triggers- Churn Prediction & Territory Planning: Created predictive churn models, micro-territory analysis, and lead-efficiency tools to reduce leakages and boost ROI- Leadership & Culture: Mentor a cross-functional analytics team that’s as obsessed with \"why\" as they are with \"what\". Fostered a culture of storytelling, not just SQL-ing.It’s not just about knowing what the data says—it’s about helping the business hear it loud and clear.

Education

• INSEAD

  Digital, Marketing

  2016 — 2016

• Don Bosco School, Kolkata

  10+2, Mathematics

  1982 — 1993

• Calcutta University, Kolkata

  Bachelor of Arts - BA, English Language and Literature, General

  1993 — 1996

• Udacity

  Digital Marketing Nanodegree, Digital Marketing

  2017 — 2017

• Indian Institute of Planning and Management

  Marketing, Marketing, HR

  1997 — 1999

Skills

• Go-to-Market Strategy
• Loyalty Programs
• Channel Partners
• SEO
• Gsm
• Product Management
• Business Planning
• Team Leadership
• Sales Management
• Vas
• Sales Operations
• Customer Retention
• Pricing Strategy
• Performance Management
• Crm
• Budgeting
• Sales
• Product Launch
• Sem
• Distributed Team Management
• Competitive Analysis
• Fmcg
• Online Marketing
• Sales & Distribution
• Customer Lifecycle Management
• P&L Management
• Customer Relationship Management (Crm)
• Leadership
• Management
• Strategy
• Telecommunications
• Product Development
• Marketing
• Budgets
• Team Management
• Marketing Management
• Email Marketing
• Channel Sales
• Direct Sales
• Vendor Management