Zarif Hassan
Media Senior Manager @Assembly Global
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WORK HISTORY
Media Senior Manager @Assembly Global
Toronto, ON, CA
Key Brand – Elevance Health (20th in Fortune 500)Key Responsibilities –Team Leadership and Strategic PlanningClient Relationship ManagementData Analytics and Performance OptimizationStakeholder Engagement and InfluencingGrowth Marketing and Digital TransformationTools and Platforms Utilized: MS Excel, Outlook, Prisma, Lumina, Mediaocean OX, Tableau, Campaign Manager 360, SA 360, DV 360, Yahoo, The Trade Desk, Facebook, Snapchat, Instagram, YouTube, Twitter, Direct channels (e.g, MediaAlpha, Propel), Google Analytics, Google AdsLed a high-performing media strategy and planning team for Elevance Health, managing an annual budget of $20 million and driving continuous growth.Secured over 85k new acquisitions in Q1 2025, expanding the client’s membership base to 48.9 million by leveraging a strategic mix of social, programmatic, search, direct and traditional channels to optimize conversions.Drove a 24% increase in media investment for 2025, strengthening client confidence through consistent performance improvements and data-backed insights.Implemented platform integrations and audience segmentation techniques, achieving a 15% boost in conversions during Q1 2025 and positioning the brand for scalable growth.Cultivated client relationships to guide strategic decision-making and long-term growth plans.Key Support Brand – Tri Pointe Homes (Fortune’s 2023 Most Admired Homebuilder)Key Responsibilities –Media Strategy Development and ExecutionCampaign Optimization and AnalyticsMarket Expansion and Lead GenerationDrove qualified leads across business divisions and communities by introducing and testing new acquisition channels, optimizing cross-channel strategy, creating synergy between SEO and SEM, and aligning media plans with audience intent.Enhanced data-driven storytelling through advanced dashboard optimization, enabling clearer performance insights and more strategic decision-making across stakeholders.
EDUCATION
North South University
Bachelor of Business Administration (B.B.A.), Marketing & Finance
University of Toronto - Rotman School of Management
Master of Business Administration - MBA
North South University
Master of Business Administration - MBA, Marketing
SKILLS
ABOUT ZARIF HASSAN
I am a marketing and business leader with 10 years of experience in digital marketing…
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