Zareen Akhtar
Performance Marketer | Data-Driven Growth Strategist | ROI-Focused Digital Advertising Expert
- Role
- Performance Marketer at Digiplustech
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Zareen Akhtar
As a results-oriented Performance Marketer, I specialize in driving growth through data-backed strategies and high-performance campaigns. With a deep understanding of digital advertising, conversion optimization, and analytics, I’m passionate about delivering measurable ROI and achieving business goals at scale. Key Expertise:Paid Media (Google Ads, Facebook Ads, LinkedIn Ads, etc.)Conversion Rate Optimization (CRO)Data Analytics & A/B TestingFunnel Strategy & Customer Journey MappingBudget Management & Cost-per-Acquisition (CPA) OptimizationSearch Engine Marketing (SEM) & Display AdvertisingCustomer Segmentation & RetargetingI thrive in fast-paced environments where innovation and performance drive success. My approach is highly data-driven, focused on scaling results, optimizing user experience, and leveraging cutting-edge technologies to outpace competitors. What I Do:Craft high-impact digital marketing strategies that align with business objectivesUtilize data analytics to fine-tune campaign performance and maximize conversionsBuild and manage cross-channel campaigns with a focus on efficiency and scalabilityProvide actionable insights and recommendations based on performance metricsCollaborate closely with cross-functional teams to enhance customer acquisition and retentionMy goal is simple: deliver exceptional growth through precision marketing.
Experience
Performance Marketer
May 2025 — Present
Education
United Institute of Management
Master of Business Administration (MBA), Marketing
2015 — 2017
GrowthSchool
Performance Marketing Mentorship Program, Online Marketing
Delhi School of Internet Marketing
Masters of Digital Marketing, Digital Marketing
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