Zara Ramaniah
Institutional Content Marketing Manager @Fidelity Canada
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WORK HISTORY
Institutional Content Marketing Manager @Fidelity Canada
Toronto, ON, CA
EDUCATION
Schulich School of Business - York University
Master of Marketing
American-British Academy
International Baccalaureate Certificate
Memorial University, Newfoundland and Labrador
Bachelor of Arts, Double Major: English Language and Literature, and Political Science
Ryerson University
Post Graduate Certificate in Public Relations, Public Relations/Image Management
SKILLS
ABOUT ZARA RAMANIAH
Zara has experience in B2B and B2C marketing and as she has a background in public relations, which she blends into her marketing strategies. Zara started her marketing career at Mezzanine Growth, a B2B marketing agency in Toronto. Zara specializes in digital marketing, using content and social media to drive traffic and lead generation. A firm believer in data and research informing marketing strategy, Zara cloesly monitors the analytics of her marketing efforts for all campaigns. She is also very adept at using and analyzing data from marketing research software such as Qualtrics, SPSS, Sawtooth Software, dtSearch and BrandMapsTM. Zara graduated with distinction from the Master of Marketing program at the Schulich School of Business, and has a Certificate in Public Relations from Toronto Metropolitan University in addition to her Bachelor of Arts degree in Political Science and English Language and Literature.
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