Zara Salm
GenAi Product Marketing@ Amazon
- Role
- Sr Manager, Ai Product Marketing - Experimentation at Amazon
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Zara Salm
I lead cross-functional and cross-organizational transformation of retail marketing at Amazon.We are rebuilding merchandising, and personalization from the ground up using GenAI - replacing decades-old workflows with intelligent, automated systems designed to redefine how retail marketing operates for decades to come.My role sits at the intersection of product, engineering, science, retail leadership, and marketing. I align technical capability, customer insight, and strategic business priorities to build scalable infrastructure that delivers automation without sacrificing relevance, storytelling, or customer obsession.We’re designing the future operating system of retail marketing.
Experience
Sr Manager, Ai Product Marketing - Experimentation
May 2025 — Present · New York, NY, US
Education
Estonian Entrepreneurship University of Applied Sciences
Bachelor's degree
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