Zara Palevani
Director, Customer Success & Sales Operations @Merkle Cardinal Path
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WORK HISTORY
Director, Customer Success & Sales Operations @Merkle Cardinal Path
Ottawa, ON, CA
As Director within Merkle | Cardinal Path’s Google Analytics organization, I lead the operational, commercial growth, and customer experience functions supporting our enterprise analytics and cloud clients. I lead the Sales Operations and Customer Success functions, strengthening forecasting, renewal strategy, adoption programs, and cross-functional execution for 200+ Fortune 500 and public-sector accounts.I partner with sales, engineering, delivery, and data teams across dentsu to improve how we manage pipeline, onboard clients, reduce churn risk, and scale analytics programs. I design operating frameworks that bring clarity to complex engagements, connecting revenue goals with delivery capacity and client outcomes.What I drive:• Sales Operations: revenue forecasting, pricing strategy, renewal governance, organic pipeline• Customer Success: lifecycle design, risk management, adoption strategy, executive reporting• Operational Design: playbooks, workflows, metrics, and scalable processes• Cross-Functional Alignment: unifying Sales, CS, PM, and Technical Implementation teams• Technical Fluency: leveraging modern web, AI & cloud, and automation literacy to support solution delivery and internal enablementImpact:• Strengthened retention and renewal performance across a multi-million-dollar analytics portfolio• Improved predictability and visibility into account health, pipeline quality, and client engagement• Redesigned internal systems that enhanced coordination and delivery consistency• Led programs that exceeded organic growth targets across multiple fiscal years (105%+)Recognition:• dentsu Level Up Team Winner (Q3 2025) • The Way Award Winner (Q3 2025, Q2 2022) • Loud Dreamer (Q2 2025) • Merkle Proud Award • Multiple nominations for operational excellence
EDUCATION
Southern New Hampshire University
Transfer Program, Business Administration, Management and Operations
University of Calgary
Continuing Education
Saint Mary's University
Bachelor of Commerce - BCom
Harvard Business School
Competing on Business Analytics and Big Data [HBS Executive Education, HBS Campus, Boston, MA]
Dalhousie University
Master of Information - MI
Stanford University
Stanford Advanced Project Management Professional (SAPM) [Continuing Studies], Project Management
ABOUT ZARA PALEVANI
Strategic, tech-forward operations leader with 10+ years of experience scaling high-impact teams, launching multimillion-dollar programs, and modernizing delivery across digital analytics, AI, and cloud-enabled services. As Director of Customer Success and Sales Operations at Merkle | Cardinal Path, I lead nationally distributed teams supporting Fortune 500 clients and have built scalable operating models, new revenue lines, and cross-functional programs that improve both customer outcomes and organizational performance.Alongside my leadership work, I bring hands-on technical fluency across modern cloud platforms, web architectures, and automation frameworks, enabling informed decision-making around workflows, cost management, scalability, security, and delivery risk. This experience allows me to translate business strategy into clear technical requirements, partner effectively with engineering teams, and guide architecture and delivery decisions with precision.I thrive in collaborative and complex environments, connect strategy to execution, and operate as an internal entrepreneur identifying white space, building new capabilities, and driving measurable impact for teams and clients.Let’s connect or reach out directly: z••••••••@gmail.comGitHub: github.com/zpalevani | X: x.com/zarapalevani | Website: zarapalevani.com
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