Zara Ikram
Communications leader with expertise in corporate and internal communications
- Role
- Communications Manager at Tria Federal (Tria)
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Zara Ikram
Dynamic and results-oriented communications leader with 12+ years of experience in…
Experience
Communications Manager
Dec 2024 — Present · US
Following Softrams\' acquisition by Tria, I led the communications strategy and execution to ensure a seamless integration for employees, stakeholders, and external audiences. My role involved crafting clear, transparent messaging that aligned both companies\' values, cultures, and business goals while maintaining brand integrity and minimizing disruption.Key contributions included:Developing and executing an internal communications plan to guide employees through the transition, addressing concerns and fostering engagement.Aligning brand messaging and digital presence to reflect the acquisition while preserving Softrams established identity and credibility.Coordinating external communications, including press releases, leadership messaging, and stakeholder outreach, to ensure consistency and clarity.Managing executive and stakeholder communications, providing talking points and strategic guidance to leadership teams.By driving a thoughtful and strategic communication approach, I played a critical role in ensuring a smooth transition, maintaining trust, and reinforcing the value of the acquisition for both organizations.
Education
Rutgers University
Bachelor of Arts (B.A.)
2009 — 2012
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