Zara Hayyt

About Zara Hayyt

With a robust background in strategic partnerships and product marketing, my journey has advanced from Programmatic Partnerships Manager at Dailymotion to my current role as Manager Strategic Partnerships at Doceree. In the span of my career, I have honed skills in customer relationship management and account planning, aligning with the cutting-edge dynamics of digital advertising. As part of Doceree, my mission is to leverage these competencies to foster meaningful collaborations and drive growth.

Experience

1. Manager Strategic Partnerships

   Doceree

   Nov 2024 — Present

   Lead strategic growth and monetization of Doceree’s data and Marketplace ecosystem, driving supply-side and data partner activation across healthcare programmatic.Own and scale strategic partnerships across data providers, measurement partners, and SSP/DSP integrationsDrive Marketplace revenue growth through partner onboarding, enablement, and segment activationLead data licensing strategy across pre-bid and audience-based solutionsCollaborate cross-functionally with Product, Engineering, Finance, and Sales to optimize supply pipelines and reduce activation frictionSpearhead partner scorecards, retention frameworks, and structured Partner Account Days to deepen executive alignmentSupport RFP/RFI responses by providing data availability, match rate analysis, and pricing strategy

Education

• American University of Central Asia (AUCA)

  Bachelor of Arts (B.A.), Journalism and Mass Communications

  2007 — 2012

Skills

• Social Media Marketing
• Social Media
• Public Relations
• Strategic Planning
• Public Speaking
• Market Research
• Editing
• Leadership
• Foreign Languages