Zara Foxcroft-Nightingale
Head of Crm and Digital @Lowry
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WORK HISTORY
Head of Crm and Digital @Lowry
Project managing key digital innovations across the organisation, including the launch of a new website, a new app and data warehouse - Leading a team of CRM, Web, Social and Digital Content specialists- Developing the CRM, Social and Digital content strategy for both The Lowry and Quaytickets - Implementing new channels, such as TikTok, to enhance customer reach and develop a wider range of audiences for The Lowry- Managing relationship and projects with our web, ticketing and CRM suppliers- Setting the goals for the team and ensuring we\'re delivering on our main KPIs (ROI, engagement, new and repeat custom)- Working with in-house teams to ensure a more tied up customer journey - Delving into the data to better understand who our customers are, utilising customer segmentation to tailor communications across social and CRM- Developing new CRM programmes, such as a newsletter sign-up, to drive new customers- Looking at innovative ways to enhance our CRM, social and web offering with the ultimate goal to be \'best in class\'
EDUCATION
University of Lancashire
BA Hons, Journalism
University of Lancashire
BA (Hons); A Levels, Journalism; English Language, English Literature, Media Studies
ABOUT ZARA FOXCROFT-NIGHTINGALE
Head of CRM | CRM specialist
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