Zara Arif
Senior Paid Social Buyer @dentsu
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WORK HISTORY
Senior Paid Social Buyer @dentsu
EDUCATION
University of Toronto School of Continuing Studies
Digital Marketing Management
University of Toronto
Accounting and Finance
York University
Bachelor's degree, Human Resources Management and Services
ABOUT ZARA ARIF
A city dweller with a black coffee addiction and a passion for travel, storytelling, and strategy. After 5 years in banking, I realized something was missing. What started as a passion project of building my own social media presence and travel blog - turned into a full-fledged pivot into digital marketing. Today, I bring the best of both worlds: analytical rigor and strategy.Currently, as a Digital Planner, I manage 100+ Search and Social campaigns for a major automotive client. I specialize in performance-focused media planning, optimization, platform strategy, and cross-channel execution.I thrive on solving problems, improving processes, and sharing what I learn whether it\'s through leading internal trainings or launching campaigns under tight turnarounds.(Also: yes, I am the person who color-codes their Excel sheets.)Tools I speak fluently: Google Ads, Meta Ads Manager, SA360, TAM, Microsoft Excel, and more.I welcome opportunities to connect and collaborate - Let\'s Chat! Z••••••••@hotmail.com
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