Zanna Hubert

About Zanna Hubert

A creative, data-driven marketer with a successful record of brand management, retention marketing, campaign development, social media management, partnership building, and project management.EXPERTISE:Integrated MarketingBrand Strategy & Voice Retention MarketingNew Product Launch StrategySocial Media MarketingCopywritingProject Management

Experience

1. Retention Marketing Manager

   Scale Media

   Jan 2025 — Present · Los Angeles, CA, US

   Own the marketing calendar for retention channels for all brands.Develop and manage marketing campaigns aimed at improving lead conversion & subscriber retention across multiple channels (email, SMS, push notifications).Create, execute, and continually optimize a data-informed testing plan to improve customer touch points, drive lifetime value, and maximize conversion rate.Analyze campaigns and tests, draw insights and next steps, and communicate those to the executive team.Forecast, measure, and report on results of retention efforts against identified metrics and opportunities for scale.Maximize subscription opt-ins and lead conversions through testing and optimizing websites, automations, and campaigns.Write copy for email & SMS messages and work with cross-functional teams for content and approvals.

Education

• CORVALLIS HIGH SCHOOL

  High School Diploma

  2010 — 2014

• Oregon State University

  Bachelor of Science (B.S.), Business Management

  2014 — 2019

• Oregon State University

  Bachelor of Science (B.S.), Marketing

  2014 — 2019

Skills

• Event Planning
• Public Speaking
• Fundraising
• Teamwork
• Microsoft Word
• Microsoft Office
• Microsoft Excel
• Microsoft Project
• Research
• Training
• Microsoft Powerpoint
• Customer Service
• Social Media
• Microsoft Outlook