Zanna Hornby
Managing Director @Podtalk Uk
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WORK HISTORY
Managing Director @Podtalk Uk
Suffolk, GB
Podcast maker and editor. Presenter and script writer.
ABOUT ZANNA HORNBY
I am a senior manager level Audience, Brand and Partnership Consultant. I work with CEOs and CMOs to strengthen brands, cultivate and grow audiences and develop successful teams that deliver lasting results. I work both in the arts and corporate sector with more than 30 years of experience bridging both industries.Audience Development & Engagement:I support organisations to grow their audiences and build long-term loyalty. My work focuses on:Understanding audience needs, aspirations and demographic segmentationsCreating meaningful engagement through strategic targetingSustaining relationships and impact.Corporate Engagement & Advocacy PartnershipsI work with organisations to build long-term, values-led partnerships. From corporate collaborators to advocates and philanthropists. Develop sponsorship strategies that complement your organisation’s visionIdentify and cultivate corporate partners and philanthropic supportersBuild long-term engagement plans that extend reach and fundingEnsure partnerships strengthen both brand and mission, creating lasting value and are as impactful for partners as it is for the organisationBrand Clarity & PositioningI help organisations clarify who they are, what they stand for, and how that shows up consistently in marketing. The result: stronger recognition, clearer messaging, and marketing that drives engagement and supports your mission.Strategic CommunicationsI work with organisations to develop clarity and purpose across channels:Campaigns, content strategy, design and publishingPodcasts and digital engagementStakeholder and board reportingManagement & Team DevelopmentInterim management - when you\'re recruiting, transitioning or just needing an extra support for your management team.I offer a bespoke leadership programme, designed specifically for marketing and communications professionals working in theatres and cultural organisations. Drawing on 30 years of experience in training, coaching, and leading multiple teams, this programme helps leaders grow in confidence, emotional intelligence, and strategic clarity, so they can inspire their teams, influence stakeholders, and deliver measurable results for their organisation.I work flexibly, supporting organisations through short projects, longer-term contracts, or ongoing advisory relationships, depending on what’s most useful. Please do get in
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