Zane Huggins

Art Director @NAI Burns Scalo

Green Tree, PA, US

Brand Identity:Successfully re-branded company as a luxury real estate firm by leveraging industry benchmarking research to elevate brand communication and strategy. Repositioned as a premium brand which attracted high-end clients, and led to significant growth in sales and market share.Obtained executive leadership buy-in for proposed strategies and initiatives, effectively aligning company goals and ensuring successful implementation and achievement of business objectives.Developed a comprehensive brand guide encompassing a redesigned logo, refined color palette, distinct typography, and unique patterns, establishing a consistent visual identity and elevating brand recognition and awareness. Led a team of three designers and marketing professionals to create marketing materials including building digital templates, environmental designs, and augmented reality tours.Web Design + Development:Designed and developed a new website that streamlined property listings, company services, and talent pipeline.Designed and executed an effective SEO strategy, resulting in a 150% increase in website traffic and improved online visibility and reach.