Zane D.
Marketing Strategy & Growth Professional | Nonprofit, Health, Travel & Luxury Hospitality | Client Relations & Strategic Events | Data-Driven Campaign Development
- Role
- Direct Marketing, Digital Media at Alzheimer's Association®
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Zane D.
Marketing strategy and growth professional with 7+ years building high-trust relationships, leading integrated campaigns, and driving measurable results in a variety of industries, from nonprofit voluntary health organizations to luxury hospitality, gaming, sports and entertainment.My work sits at the intersection of strategy and relationship-building — translating data into decisions, communicating value to stakeholders, and developing the kind of trust that drives long-term performance. I\'ve led multi-channel initiatives across paid media, organic social, email, SMS, SEO, and experiential channels, consistently balancing creative vision with analytical rigor.Before the nonprofit sector, I spent years in luxury hospitality managing integrated campaigns, influencer strategy, creative direction, and performance reporting for some of the most recognized brands in the industry.
Experience
Direct Marketing, Digital Media
Apr 2025 — Present · Chicago, IL, US
Optimizing integrated direct digital marketing initiatives across paid media, social, email, SMS, and SEO for one of the most recognized nonprofit voluntary health organizations in the country.• Manage multi-channel fundraising campaigns, optimizing performance across platforms to maximize engagement and revenue impact.• Oversee paid advertising strategy, contributing agile budget analysis and strategy insights to execute optimal campaign efficiency and performance.• Lead SEO and SEM initiatives using enterprise tools to improve domain authority, organic search performance, and AI citation visibility.• Contribute to CRM-based donor segmentation strategy designed to expand user engagement and conversion rates.• Build cross-channel partnerships and lead storytelling-forward creative initiatives to drive mission impact and campaign performance.
Education
Universidad Rey Juan Carlos
Bachelor's degree, Spanish Language and Literature
2017 — 2017
University of Nevada-Las Vegas
Bachelor's degree, International Business
2016 — 2019
University of Arizona
Bachelor's degree, Marketing
2015 — 2016
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