Zander Kyba
Director, Product & Customer Marketing @Lightspeed Commerce
Signup · Get unlimited contacts
WORK HISTORY
Director, Product & Customer Marketing @Lightspeed Commerce
EDUCATION
Ivey Business School at Western University
Bachelor of Arts, Honours Business Administration (HBA)
Western University
Bachelor's Degree
National University of Singapore
Business Exchange Program
ABOUT ZANDER KYBA
From SaaS to CPGs, I\'ve built high-performing product marketing teams that have delivered measurable results. Some of the most challenging (and fun) chapters in my career include- Built a competitive intelligence program that helped grow win rate by 10%- Led GTM for a portfolio of 20+ new-to-world recreational cannabis products, contributing $22M in net revenue- Repositioned flagship SaaS product by leading customer research, developing product messaging, and redesigning and rebuilding a new website journey - Launched countless new features, frequently over-achieving adoption targets- Managed multi-million dollar budgets, and bootstrapped with zero-dollar budgets- Been a product marketing leader, solo PMM, and a member of large marketing teamsI learn and evolve by doing. I\'ve loved product marketing my whole career, so I\'ve intentionally spent time in different functions - strategically learning how to be the best product marketer. Insights feed Product, Product feeds Marketing, Marketing feeds Sales & CS, Sales & CS feeds Insights. I\'ve spent time in all, and I know how to build and optimize the product marketing loop.I\'m always happy to connect & meet new people, so please don\'t hesitate to reach out!
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.