Zander Aycock

About Zander Aycock

Most businesses want to grow but struggle with tracking and optimizing their website performance. That\'s where I come in.As a Conversion Rate Optimization Specialist (CRO) and Website Analytics Consultant, I use persuasion psychology and data-driven strategies to increase conversions, remove friction, and maximize profitability for businesses.HOW I HELP» Boost Conversions – I analyze user behavior to optimize landing pages, checkout flows, and sales funnels.» Refine Tracking & Analytics – I implement seamless tracking with Google Tag Manager (GTM) and Google Analytics 4 (GA4) to ensure businesses make decisions based on real data.» Streamline Systems & Processes – I create scalable workflows that improve efficiency and boost team productivity.PROVEN RESULTS 19.9% lift in experienced driver hire rate & 19.4% unique inquiry rate increase for talent acquisition campaign for leading trucking company by streamlining navigation, improving CTA visibility and enchancing messaging. 21.6% lift in conversion rate & 24.1% revenue increase for truckdriver legal subscription service by optimizing checkout flow and reducing friction in the sales process. 96% conversion rate lift for a radiology network by optimizing headlines with action-oriented verbs. 101% increase in conversions for a senior living community by refining the hero section\'s messaging and CTA. 237% lift in conversion rate for a lawn care company by crafting a more compelling, action-driven landing page headline.INDUSTRY EXPERIENCE» eCommerce» Consumer Packaged Goods» Home Service Businesses» Senior Living» Brick & Mortar Businesses» eLearning & Info-Products» Music & EventsTOOLS I USE» Website Tracking & Analytics: GTM, GA4, Zapier» A/B Testing & Heatmaps: Convert.com, FigPii, Hotjar, FullStory» Email Marketing & Automation: HubSpot, HighLevel, ActiveCampaign, Klaviyo, ManyChat, Make» Website & Funnel Builders: WordPress, Shopify, Unbounce, ClickFunnelsLet\'s Connect & Optimize Your Business Growth!h••••@zanderaycock.com |(80••••••34EXPERTISEdigital marketing, conversion rate optimization, Facebook advertising, Instagram advertising, ecommerce marketing, Adobe Photoshop, building sales funnels, developing chatbots, email marketing, creative design, sales copywriting, designing & developing websites on WordPress and Shopify, HTML, CSS, content marketing strategy, webmaster

Experience

1. CRO Specialist

   Johnson Group

   Oct 2023 — Present · Chattanooga, TN, US

   Lead CRO strategies to increase conversion rates, revenue, and profitability for clients across multiple industries.» Conduct in-depth A/B testing and UX analysis to improve website performance and user experience.» Design and optimize high-converting landing pages for paid media campaigns, improving ad ROI and lead generation.» Develop and implement data-driven digital strategies, ensuring business decisions are backed by Google Analytics 4 (GA4), Google Tag Manager (GTM), and heatmap analysis.» Collaborate with cross-functional teams (finance, project management, creative and development) to execute conversion-driven site & dedicated landing page tests.» Provide expertise in conversion path analysis, full-funnel optimization, and customer journey mapping.Key Achievements: 19.9% lift in experienced truckdriver hire rate & 19.4% increase in unique inquiries for a trucking company by streamlining navigation, improving CTA visibility, and enhancing messaging. 21.6% lift in conversion rate & 24.1% revenue increase for a legal subscription service for truck drivers by optimizing checkout flow and reducing friction in the sales process.

Education

• University of California, Davis

  Google SEO Fundamentals, Marketing

• Rock Hill High School

  Diploma

  2004 — 2009

• Invesp Academy

  Conversion Optimization

• CXL

  CXL Certified Optimizer Certification, Conversion Optimization

• Spartanburg Methodist College

  Marketing

  2009 — 2010

Skills

• Guitar
• Copywriting
• Event Management
• Music
• Composition
• Brand Development
• Music Theory
• Social Media
• Concert Production
• Etsy
• Landing Pages
• Amazon
• SEO
• Amazon SEO
• Entertainment
• Festivals
• Adobe Photoshop
• Bands
• Facebook Marketing
• Online Marketing
• Band
• Google Adwords
• Music Production
• Reputation Management
• Marketing
• Google Analytics
• Talent Booking
• Songwriting
• Bass Guitar
• Wedding Industry
• Video Marketing
• Marketing Automation
• Vocals
• Concerts
• Event Planning
• Songs
• Advertising
• Online Video Marketing
• Musicians
• Tour Management