Zalan Retyi
E-commerce Director Global Enterprise Division @Jabra
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WORK HISTORY
E-commerce Director Global Enterprise Division @Jabra
St Petersburg, FL, US
Jabra, part of GN Group, is a global leader in Audio, Video, and Collaboration solutions, serving both Consumer and Professional markets. With a strong heritage in innovation, Jabra designs intelligent headsets, earbuds, and video conferencing tools used worldwide.Following GN’s decision to exit the TW earbuds category – the core of our Consumer Division – new opportunity was created to establish a dedicated Global E-Com D2C team under the Enterprise Division. I was appointed to lead this transformation, bringing in knowledge and replicating proven global frameworks from the Consumer and Gaming categories to the Enterprise space, with the mission of establishing a scalable commercial foundation across jabra.com globally. Execution of the mission plan is currently underway, with key initiatives being rolled out across markets.• Leading strategic alignment with regional Sales VPs and the CMO to define the future role of E-Com D2C as an incremental, value-adding revenue stream within the Enterprise Division.• Driving strong collaboration with Marketing and Brand Communications teams to build demand generation plans, focusing on qualified traffic acquisition and conversion growth.• Mirroring the successful Consumer model by introducing Paid Media and Affiliate investment strategies into the Enterprise space, leveraging in-house agency structures for efficiency and scale.• Spearheading an initiative to identify leads and serve Small and Medium Business (SMB) clients through D2C as a scalable channel for light-touch B2B transactions.• Maintaining strategic alignment with the broader channel and distribution ecosystem, ensuring D2C efforts enhance rather than disrupt established partnerships and commercial frameworks.
EDUCATION
Budapest University of Economics and Business
Bachelor's degree
SKILLS
ABOUT ZALAN RETYI
With 10+ years of progressive experience in E-Commerce, I have navigated a wide range of B2B and B2C functions - with a strong emphasis on Direct-to-Consumer (D2C) strategy and execution. My path has taken me from regional account ownership in Europe to North America, and ultimately into a global leadership role overseeing E-Commerce D2C strategy for Jabra’s Enterprise Division.I have had the privilege of developing my expertise within some of the most respected and innovative brands in the Consumer Electronics industry, including Sony and GN Audio’s portfolio of Jabra, SteelSeries, and BlueParrott. These brands are known for pioneering innovation across Audio, Gaming, and Professional Communications - and I have led key digital initiatives that fueled their online growth across regions. This journey has also involved strategic relocations across Europe and North America, allowing me to gain on-the-ground experience in multiple markets while building a globally minded leadership profile.In my most recent role at Jabra, my vision has been to establish a globally united commercial strategy for jabra.com under the larger Enterprise Division, grounded in the successful track record and continuous double-digit year-on-year growth achieved within the Consumer (2020–2024) and Gaming Division (2023–2024).I currently hold global revenue and full P&L ownership for jabra.com and blueparrott.com, where I set the strategic direction across internal and external stakeholders to align on demand generation plans, improve qualified traffic, drive on-site conversion, and continuously optimize the end-to-end D2C experience. This includes leading investment decisions across key growth levers such as Paid Media and Affiliate programs. In parallel, I have been leading marketplace growth across Amazon (former 1P experience with Sony, and 3P at Jabra), as well as eBay, Walmart, Target, and Newegg - implementing Certified Refurbished programs, Fulfillment initiatives (Amazon FBA), and driving digital retail expansion to reach value-focused segments.My leadership approach centers on bringing the right experts to the table - whether in Marketing, Brand Communications, or IT - and leading the direction and collaborative planning of demand generation and performance optimization initiatives to realize the commercial vision for jabra.com’s global D2C success. I believe true growth in D2C E-Commerce is achieved when every business function is aligned behind a shared vision - and it is my responsibility to bring that vision to life.
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