Zakiya Gulston
Director, Client Strategy at Nielsen
- Role
- Director, Client Strategy at Nielsen
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Zakiya Gulston
I am a client strategy director that successfully builds client relationships and creates…
Experience
Director, Client Strategy
Jan 2020 — Present · US
Manage a book of clients resulting in over $3 million in annual revenue• Using my previous publisher knowledge to work on Nielsen’s digital advertising measurement products, including Nielsen Marketing Cloud, Data-As-A-Service (DaaS), and Digital Ad Ratings.• Manage post-sale client relationships from onboarding to strategic data consulting and analysis, through the use of company developed technology product offerings• Build a deep knowledge and understanding of every client’s business and utilize Nielsen products to assist in achieving their commercial goals• Execute client integrations with advertising companies from technology strategy to solution design, and platform training• Train clients on Nielsen post campaign product offerings to showcase the results to their advertisers• Hold client management performance meetings to ensure customer satisfaction, including building case studies and highlighting success stories• Work with Nielsen sales, engineering product, finance and legal teams to address any client requests from contracting to data syndication to invoicing, and troubleshooting client issues
Education
SUNY New Paltz
MBA, Business Administration
2008 — 2009
SUNY New Paltz
Bachelor of Science, Marketing
2003 — 2007
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