Zakery Kroschel

About Zakery Kroschel

Curiosity drives me, strategy guides me, experience empowers me and results define…

Experience

1. Principal and Consultant

   Element Electronics

   Feb 2017 — Present

   Led and oversaw comprehensive consulting activities for diverse clients, spanning roles in Sales & Sales Management, Product Management, Marketing, Training, Branding, Operations, Logistics, Contract Negotiation, Turnaround Efforts and Employee Development. Complete corporate P&L responsibility.Key Achievements:• Negotiated mutually-beneficial contracts and agreements on behalf of CPG clients with a wide range of factories, distribution partners, brand-licensors, IP owners, 3PL partners, external sales reps and retail customers.• Created and coordinated unique sponsorship agreement between an internet/catalog general merchandising client, their internal cordless power tool brand and Veteran-focused charity Homes For Our Troops.• Implemented a product-centered strategy to revitalize client’s CPG business and utilized a hands-on, lead-by-doing approach to identify and mitigate deficiencies or under-utilized resources in critical areas (product-development, supply-base utilization, sales, marketing and operations). Initial post-overhaul proof-of-concept customer line review delivered a 12x increase in annual retailer purchase commitments ($150k to $1.8m).• Optimized product/packaging dimensions and shipping loadout configuration of import shipments for logistical efficiency, resulting in a 9% reduction in per-unit freight cost.• Successfully executed emergency Section 301 tariff-mitigation plan in under 90 days, allowing distribution partner to maintain pre-tariff retail price points/profitability by optimizing chain-of-ownership and logistical flow.

Education

• St. Cloud State University

  Bachelor of Arts - Mass Communication & English

Skills

• Forecasting
• Strategy
• E-Commerce
• Product Marketing
• Competitive Analysis
• Start-Ups
• Business Development
• Market Research
• Product Management
• New Business Development
• B2b
• Negotiation
• Business-to-Business (B2b)
• Leadership
• Vendor Management
• Account Management
• Crm