Zakary Smiley
Planning Associate WPP Media | Mindshare
- Role
- Planning Associate at WPP Media
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Zakary Smiley
I’m a Planning Associate at WPP Media, where I work on the Ford account, helping develop strategic media plans that connect the brand with consumers in meaningful ways. I focus on using data and insights to guide decisions that drive results across platforms.Before joining WPP Media, my foundation was built in the sports industry through hands-on experience and academic excellence. As a dual-degree graduate of the University of Central Florida’s DeVos Masters Program in Business Administration and Sport Business Management, I’ve contributed to collaborations with major brands and served as a lead co-author with TIDES, publishing nine nationally recognized diversity and equity reports featured by ESPN, 60 Minutes, and Sports Business Journal. This work, paired with being named a 2022 McLendon Scholarship recipient, reflects my commitment to driving impact through strategy, culture, and storytelling.
Experience
Planning Associate
Sep 2024 — Present · Winter Park, FL, US
Education
University of Central Florida
Master of Business Administration - MBA & Master of Sport Business Management , Sports Studies
University of Louisville
Bachelor of Science - BS, Sport Administration
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