Zak Santucci

Experience

1. Vice President Strategy

   Active International

   Sep 2019 — Present

   Leads Linear and Digital planning teams across several accounts in both AoR and interagency supportroles across multiple verticals, channels, and disciplines- Secures and nurtures agency partnerships as strategy liaison for ‘Strategic Partnership Group\' leading to most profitable internal entity via client retention and dozens of new business wins- Manages campaigns across several entertainment clients and objectives (Tune-In/Theatrical/ Subscription/App Download) increasing ROI by 60% since inception- Identifies and analyzes detailed audience segments for strategic and programmatic execution purposes, ensuring consistent +10-20% KPI deliveries for client ad budgets- Spearheads revenue-driving activities, negotiating SoWs, fee structure, and other investment-led projects in context of larger company operations- Develops processes to drive operational efficiency and employee growth ~ Created AI adoption process leading to 40% decrease in time spent for audience reports ~ Guided process for increased collaborations between New Business Development, Account Management, Strategy, and Research ~ Published Strategy/Planning pieces on the state and future of CTV space, leading to company entrenching itself in thought leadership

Education

• New York University

  Bachelor of Science - BS

  2003 — 2007