Zainul Jafferji
Associate Principal @ZS
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WORK HISTORY
Associate Principal @ZS
Lead our Omnichannel Strategy, Analytics + Orchestration practice practice in Europe
EDUCATION
University of Cambridge
MPhil, Economics
University of Cambridge
BA Hons, Economics, Trinity College
SKILLS
ABOUT ZAINUL JAFFERJI
Associate Principal with ZS Associates and part of our Digital Customer Experience practice in EuropeOur work focuses on supporting Life Science companies drive better engagement with their customers, with a particular focus on the role advanced analytics can play. Recent engagements have focused on- Driving digital transformation for brand teams - helping them take their first steps in omnichannel engagement - Setting up advanced analytics programmes to sharpen marketing strategy, incl. deployments of AI-powered Next Best Action engines for HCPs- Global/Local operating model design to support future customer engagement modelsI hold an MPhil and Undergraduate degree in Economics, both from the University of Cambridge, Trinity College
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