Zainab Atia
Module Leader @University Of Hull
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WORK HISTORY
Module Leader @University Of Hull
EDUCATION
University of Leeds
Management Consulting
University of Leeds
Bachelor of Science (BS), International Business and Economics
The University of Manchester
PhD Business and Management, Management Science & Marketing (MSM)
Greenfield High School
High School Diploma, Economics and Sociology
ABOUT ZAINAB ATIA
I hold a PhD in Business and Management and am a research and an academic lecturer in Marketing and Management Studies. My doctoral research was conducted at Alliance Manchester Business School (AMBS), within the Management Sciences and Marketing (MSM) division.My research focuses on consumer decision-making in the context of Artificial Intelligence (AI), exploring how emerging AI technologies influence consumer behaviour, trust, and ethical perceptions in business settings. Using empirical methods, my work examines both the opportunities and ethical challenges posed by AI adoption in marketing and management.The broader aim of my research is to generate insights that:Help managers improve human–machine interactions and reduce resistance to AI tools;Support firms in implementing AI technologies ethically and responsibly;Inform policy frameworks to guide the sustainable integration of AI in consumer-facing markets.
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