Zaid Herani

About Zaid Herani

I help D2C and E-commerce brands grow through simple, human, and data-driven marketing.No confusing dashboards. No guesswork.Just clear strategy, strong content, and systems that convert.I started in marketing with one simple realization:brands don’t win by shouting they win by connecting.Today, as the CMO of Nexfluence, I use that belief to build high-ROI systems that help founders grow faster, leaner, and smarter.What makes my approach different:• I combine Performance + Influencer + Content Marketing for compounding results• I focus on systems, not one-off campaigns• I measure what matters conversions, community, and real revenue• I treat every brand like a long-term business, not a short-term projectWhat I’ve delivered:• Scaled ad campaigns from ₹50K → ₹500K/month with steady 5x ROAS• Increased brand visibility by 300% using 50+ micro-influencers• Boosted organic engagement by 45% YoY through UGC-focused content• Reached 2M+ users/month across social platforms, lifting leads by 15%• Improved sales using CRO, remarketing, SEO & optimized funnelsMy philosophy:Marketing should feel human.Growth should be predictable.And your brand should work even when you’re offline.If you\'re building a D2C or E-commerce brand and want marketing that actually drives sales send me “GROWTH.” I’ll share ideas tailored to your brand.

Experience

1. Chief Marketing Officer

   Nexfluence

   May 2023 — Present · IN

   I lead the marketing and growth side of Nexfluence, where I work closely with D2C and E-commerce founders to help them scale without confusion, guesswork, or overcomplication.My work is simple: build marketing systems that are human, predictable, and actually profitable.What my day-to-day looks like:• Designing full-funnel systems that blend performance, influencer, and content marketing• Creating Meta Ads that rely on strong UGC, real buyers, and high-intent audiences• Working with creators who bring genuine trust, not just surface-level reach• Improving SEO, brand visibility, and all the content that drives conversions• Guiding our performance, design, and creator teams so everything runs smoothly• Using data to tighten funnels, lower costs, and improve ROI every weekA quick example:I helped a D2C beauty brand go from inconsistent sales to a steady ₹50K → ₹500K/month by combining Meta Ads, micro-influencers, and better funnels — and we did it without burning extra money on ads.Some results I\'m proud of:• Influencer-led engagement up by 35%+• Meta Ads CTR improved by 30–50%, reducing CAC• Organic traffic increased by 40%+• Monthly reach grew by 25–60%, bringing in more qualified leads• Weekly KPI reviews improved the ROI of almost every campaignHow I think about marketing:Keep it simple.Keep it human.And build systems that can scale even when no one is posting or watching.

Education

• IQRA Public School - India

  High School Diploma

• Aligarh Muslim University (AMU)

  Diploma in computer science, Computer Science