Zai Tayebaly
Design Manager + Art Director at PepsiCo // Author of Tasting the Alphabet Series
- Role
- Design Manager at PepsiCo
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Zai Tayebaly
heyitszai.com // Contagiously vibrant Art Director + Designer with over a decade of experience in the creative industry. Concrete background in brand development, 360 campaigns and editorial, armed with a shopper marketing edge and a thirst for UI / UX.// tastingthealphabet.com //Author of the Tasting the Alphabet Series launched March 2023, with The ABCs of Indian Cuisine as its first release and The ABCs of Mexican Cuisine as the second.
Experience
Design Manager
Nov 2022 — Present · New York, NY, US
Design Manager / Art Director on the Hydration Team for Bubly and Starbucks. Leading the creative vision and executing LIFEWTR\'s visual identity across various touchpoints, including packaging, advertising, and digital channels. Responsible for managing a team of designers and collaborating closely with cross-functional partners, including marketing, product development, and external agencies ensuring projects are completed on time and within budget. Establishing compliance with brand standards, ensuring all creative work meets the standards for quality, consistency, and legal compliance.Developed the packaging for several Bubly cans with the innovation and marketing team for new flavors launching in 2023. Part of the focus groups to determine which designs resonated with various target audiences and improve creative based on feedback.Part of the task force for PepsiCo\'s Annual Global Summit, hosting 250+ global employees to participate in a week-long event filled with design show & tells, group workshops, local excursions and more. Responsible for the UI of the event\'s app for navigation, sign-up forms, FAQ etc.Supported in the brand development of PepsiCo\'s Asian Network\'s organization to refresh its visual identity to ensure a consist, inclusive and ownable look and feel.
Education
OCAD University
Bachelor of Design, Graphic Design
2009 — 2013
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.