Zahra S.
Director @Loyalist Public Affairs
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WORK HISTORY
Director @Loyalist Public Affairs
Provide strategic advice and counsel to C-suite executive level clients from a wide range of multinational companies and sectors to navigate through and affect government decision-making. Work directly with elected and public officials to advocate on behalf of clients. Design and implement effective strategies and campaigns to support clients goals and business objectives.
EDUCATION
York University
B.A.
Wilfrid Laurier University
Philosophy and Political Science
ABOUT ZAHRA S.
A seasoned communication and public affairs strategist with extensive experience in developing comprehensive communication and government relation plans for C-suite level executives of multi-national companies.I focus on merging strategic communication with genuine stakeholder relationships that builds a lasting social capital, guided by data and a deep understanding of corporate and global contexts. My approach prioritizes clear, impactful communication, aligned with business goals, while staying adaptable to the evolving market landscape. I believe in the power of strategic foresight, enriched by immersion in digital innovation, with an added personal touch to deliver not just results but sustainable growth and meaningful interactions.Key Achievements:Strategic Development and Execution: Successfully supported and developed the executive communications strategy in harmony with the overarching Corporate Strategy. Played a pivotal role in creating and implementing strategic plans for the company’s senior management, aimed at maximizing speaking opportunities, media interviews, panels, community engagements, and advocacy activities.Stakeholder Engagement: Developed and managed key executive stakeholder analysis and mapping for national and global markets and audiences, ensuring tailored and effective communication strategies. Community Engagement: Leveraged in-depth knowledge of nuanced, cross-cultural strategies to initiate and direct local community engagement campaigns within multi-lingual settings. Employed sophisticated cross-cultural engagement tactics to foster a focused and effective relationship with target communities.Event and Conference Management: Orchestrated and contributed to numerous high-impact events, conferences, and speaking engagements for executives to boost visibility and showcase organization\'s leadership. Management and Benchmarking: Effectively managed wider senior management strategies to amplify the impact, reach, and presence of mid-level executives. Conducted comprehensive benchmarks of executive communications activities against IOCs and peer organizations, driving continuous improvement and innovation.Featured on: CBC, The Daily Beast, France 24, The Hill Times, and TVO
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