Zahra Aalabdulrasul

Social Media Manager @Born Social

New York, NY, US

Build meaningful relationships with audiences by managing community interactions, responding creatively, and proactively engaging beyond mentions and hashtags.• Scout cultural and community trends to identify real-time opportunities for brands to engage authentically.• Ideate and create impactful, trend-led content by combining audience insights, social-first trends, and brand tone across formats, including platform-native lo-fi visuals and UGC-style content.• Leverage copywriting expertise to craft engaging captions, creative responses in community management, and messaging that aligns with brand tone and social-first best practices.• Analyze performance data, community sentiment, and competitor activity to generate actionable insights, forming these into detailed weekly and monthly reports shared with clients.• Foster a collaborative environment through regular client communication, ensuring they are true co-owners of the progress and success achieved with their brand.

University of Iowa

Certificate

The University of Iowa Tippie College of Business

Bachelor of Business Administration - BBA