Zaheerul Hasan
Lead Digital Onboarding & Cross-sell, Digital Banking Unit @RBL Bank
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WORK HISTORY
Lead Digital Onboarding & Cross-sell, Digital Banking Unit @RBL Bank
Mumbai, IN
Own product vision & execution for digital onboarding & cross-sell, translate business growth goals into scalable digital products with a strong focus on experience, speed and compliance.Lead end-to-end digital customer onboarding journeys across retail banking products, driving scale, compliance and superior customer experience.Own digital cross-sell strategy across onboarding and post onboarding lifecycle, improving product penetration and customer lifetime value. Improve conversion & activation rates through journey redesign, drop-off analysis and data-led experimentation. Partner with Business, Risk, Compliance, IT and Analytics teams to design frictionless yet compliant journeys (KYC, AML, Fraud controls).Drive roadmap prioritization, feature delivery and performance tracking for digital acquisition and cross-sell platforms.Act as key stakeholder for senior management reviews on digital acquisition performance.Manage & mentor a cross-functional team spanning product managers, journey designers and delivery leads.
EDUCATION
Aligarh Muslim University
Master of Business Administration - MBA, Finance & Marketing
Aligarh Muslim University
B.Sc.(statistics),, Statistics
G. C. public School, Muzaffarnagar, UP.
Senior Secondary School Certificate, Science
SKILLS
ABOUT ZAHEERUL HASAN
I am Zaheerul Hasan, a seasoned banking professional with nearly 20 years of experience in driving strategic growth and enhancing customer experiences within the financial sector. My expertise spans across digital banking, retail branch operations, customer service and business development, where I have consistently delivered operational excellence and sustainable growth. I am passionate about mentoring high-performing teams and fostering a culture of service-oriented performance, which has significantly improved productivity and employee retention in my previous roles.In my current role, I am successfully managing cross-functional teams and collaborating with technology partners to deliver high-impact digital initiatives. My strong analytical skills have enabled me to optimize business processes and implement innovative solutions that drive cost efficiency and enhance customer satisfaction. I take pride in my ability to engage with internal stakeholders/clients, gather requirements, and translate them into actionable strategies that align with business objectives.Key Achievements- Led the team (of Digital Banking Unit) responsible for successful launch of new app \"RBL MyBank\' which is improvised version and unification of three different apps for different segments, resulting in to cost saving and better customer experience- of old app and is Spearheaded the digitization of manual processes, resulting in increased operational efficiency and significant cost savings- Achieved consistent double-digit growth in retail branch banking portfolios through strategic sales planning and customer segmentation- Led service excellence initiatives that earned my teams recognition for superior service delivery and operational compliance.
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