Zahara Kassamali

About Zahara Kassamali

A performance-driven marketing expert with a history of success building and implementing…

Experience

1. Director of Product Marketing

   American Express

   Mar 2022 — Present

   Amazon • Revitalized a challenging partnership, skillfully de-escalating existing issues, and fostering a highly collaborative and productive relationship within three months • Transformed the partnership from being Amazon’s execution arm to actively shaping and informing strategy • Pioneered the launch of push notifications for the Amazon card for acquisition and customer marketing • Partnering with the Business Class team and Amazon on co-marketing initiatives • Revamping the entire campaign implementation process resulting in an increased speed to market Marriott and Delta • Conceived the strategy to launch the first Delta small business moment to drive acquisition growth • Secured placement in a new Marriott business centric digital channel, Homes and Villas newsletter Hilton and Lowe’s • Transformed the partnership with Hilton to focus on small business • Negotiated the first ever Hilton business email test targeted at high quality prospects driving to a single card landing page creating a more focused journey and likely higher conversion • Secured premium placement for the Lowe’s card over Synchrony in retail stores for the first time • Conceived an innovative tiered offer during “Provember” to combat early tenure spend attrition; negotiated a Lowe’s “Digital Takeover” with incremental digital and in-store placements

Education

• Cornell Johnson Graduate School of Management

  MBA, Marketing

  2007 — 2009

• University of Florida

  Bachelor of Arts, International Business

  1997 — 2001

• Università Bocconi

  Study Abroad, International Marketing and Strategic Management

  2000 — 2000