Peter Zafiridis

About Peter Zafiridis

Effective marketing leader with success in profitably managing marketing departments. Experience managing the full spectrum of marketing activities including: marketing strategy, advertising/media, digital media, paid search/SEO, social media, product marketing, sponsorships/promotions, trade shows/events, public relations, sales support, market research, direct marketing and brand management.NOTABLE ACCOMPLISHMENTS-Drove TXU Energy to all-time high levels in consumer advertising awareness and brand consideration-Part of team responsible for developing industry changing “Free Nights” promotional platform which has achieved record-setting product sales-Cultivated new Travelocity product brand extension targeted at Fortune corporations, Travelocity Business, from start-up to $800M under travel spend management in 5 years-Member of core creative team that developed the Travelocity Roaming Gnome—nominated for admission into the Advertising Hall of Fame in 2010-Achieved top 1 percentile scores “Best in Class” in manager effectiveness, employee engagement and employee satisfaction in multiple employee satisfaction surveys -Lead communications executive on Sabre Holdings global cause marketing program-Give Together; Communications program awarded with Bronze Quill.Industry Experience: energy, travel and transportation, retail, hotel, technology, software, telecommunications, consumer goods, oil/gas, fashion

Experience

1. Senior Director of Marketing

   Vistra Corp.

   Apr 2018 — Present · Dallas-Fort Worth, TX, US

   Director of team of responsible for residential and business acquisition and retention marketing for nation’s largest integrated energy company (NYSE:VST). Fortune 300. Brand portfolio includes: TXU Energy, Dynegy, US Gas & Electric, TriEagle Energy and Public Power.

Education

• University of Houston

  BS, Political Science, Psychology

Skills

• P&L Management
• SEO
• Direct Response Television
• Strategy
• E-Commerce
• Events
• Web Marketing Strategy
• Customer Engagement
• Management
• Advertising Management
• Paid Search Strategy
• Interactive Advertising
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Sports Marketing
• Sem
• Event Planning
• Media Planning
• Radio Advertising
• Agency Relationship Management
• Social Media Marketing
• Online Advertising
• Business-to-Business (B2b)
• Public Relations
• Marketing
• Interactive Marketing
• Campaign Management
• Creative Direction
• Multi-Channel Campaign Management
• Product Marketing
• Marketing Communications
• Lead Generation
• Customer Acquisition
• Direct Mail Campaigns
• Strategic Planning
• Brand Architecture
• Team Leadership
• Media Buying
• Email Marketing