Zafir Parmar
Global Manager, Bdr @Potloc
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WORK HISTORY
Global Manager, Bdr @Potloc
Montreal, QC, CA
I lead multi-region BDR teams across EU and North America, focusing on outbound strategy, enablement, and the systems that support predictable pipeline development.Key Focus Areas• Built the outbound operating system (BDR Handbook, playbooks, coaching cadence, reporting) used across regions.• Stabilised European team amid turbulence and built North America from scratch, onboarding new reps who reached full attainment within 3 months.• Improved outbound productivity (+31% calls per rep) while keeping meeting volume steady through restructuring and ramp cycles.
EDUCATION
Lycée Français Charles de Gaulle de Londres
High School, Diplôme national du brevet
University of Plymouth
Bachelor’s Degree, Psychology (BSc)
Western University
Bachelor's degree (Exchange year), Psychology (BSc)
SKILLS
ABOUT ZAFIR PARMAR
I lead BDR teams across Europe and North America and specialise in building the outbound systems that drive consistent, high-quality pipeline. My focus is on creating clarity: workflows, playbooks & coaching rhythms that help reps execute at a high standard. I’ve rebuilt underperforming teams, onboarded new hires from scratch, and introduced the frameworks, reporting, and operating cadence that support predictable top-of-funnel performance. With a background in full-cycle sales, I understand how outbound activity translates into meaningful commercial outcomes.I care about structured thinking, accountability, and creating an environment where people can do their best work.
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