Zafeer Alam
Recruitment Advisor @Sannam S4 Group
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WORK HISTORY
Recruitment Advisor @Sannam S4 Group
New Delhi, IN
Led student recruitment and conversion activities for South Asia market, driving significant growth in applications, offers, and enrolments for UG and PG programmes.Managed and developed a strong network of education agents, schools, and institutional partners across major cities in India, strengthening regional brand presence.Delivered weekly conversion webinars, pre-departure briefings, academic showcases, and counsellor training sessions to support pipeline movement and improve offer-to-CAS conversion.Supported students throughout the application, offer, compliance, CAS and visa process ensuring accurate guidance and exceptional applicant experience.Represented the university at education fairs, school visits, partner events and high-visibility recruitment activities across the region.Provided detailed market insights, pipeline reporting, and competitor analysis to support strategy decisions and regional planning.Oversaw CRM updates, lead management, and reporting efficiency, ensuring data accuracy and structured follow-up.Worked closely with internal UK teams and cross-cultural colleagues to deliver aligned recruitment objectives.Key ImpactSuccessfully contributed to year-on-year enrolment growth for South Asia.Improved partner engagement through structured agent training and performance management, resulting in increased offer acceptance and CAS issuance.Enhanced visibility and brand recognition through coordinated multi-city outreach.
EDUCATION
Aligarh Muslim University
Senior Secondary School, Business/Commerce, General
Sikkim Manipal University
Master of Business Administration (M.B.A.), Marketing
University of Lucknow
Bachelor of Commerce (B.Com.), Business/Commerce, General
SKILLS
ABOUT ZAFEER ALAM
I am an International Student Recruitment and Market Development professional with over 9 years of experience across UK higher education recruitment, education consulting, and business development in India and the UAE. I currently work as an International Student Recruitment Advisor, managing the South Asia market with a strong focus on India, delivering growth in student applications, enrolments, and conversion performance for Aberystwyth University.
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