Ishtyaque Zafar
Building Husk | Marketing Manager | Growth & Performance Marketing
- Role
- Marketing Team Lead at Paytm
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Ishtyaque Zafar
Accomplished marketer with a proven track record of strategically leveraging online channels to drive business growth in the Banking and Financial Services sector. Possesses an in-depth understanding of digital marketing, including Paid advertising, Search Engine Optimization (SEO), Social media campaigns, and CRM Marketing (Push / SMS / WhatsApp). Proficient in customer engagement & retention, Website Optimization, and Content Creation, as well as utilizing marketing automation tools and analytics. Skilled in data analytics, managing digital engagement, and optimizing funnels to oversee campaign data, including impressions, clicks, CTR%, CAC, CPI, ROAS, profit, and loss for informed decision-making. Excels in forecasting and strategic planning to achieve and surpass business objectives.
Experience
Marketing Team Lead
Feb 2021 — Present · Noida, IN
KRA Developed in-house digital marketing activities like running google ads, social ads, native advertisement which allowed us to save our annual marketing budget + increase in revenue and lead generation. Growth of customer acquisition, identifying relevant user behavior & making segment logic and targeting them on app accordingly via CleverTap (Display, Push, Email, SMS, WhatsApp & Behavior based campaigns) Maintaining keyword ranking of top performing keywords via monthly SEO/content addition & changes Tracking & monitoring campaign effectiveness Leading on-App Growth for Cobrand - Credit Cards to drive user acquisition, retargeting & retention by cross selling relevant products as per user propensity. Maintaining the CoA/CPL as per MoU Analytics - Analyze the dataset on app & digital media and lookout opportunities to improve throughput Creative Management
Education
Symbiosis Centre for Distance Learning
Master of Business Administration - MBA
Biju Patnaik University of Technology, Odisha
Bachelor of Technology - BTech
2011 — 2015
Skills
- Digital Marketing
- Management
- Pay Per Click (Ppc)
- Project Management
- Quality Control
- Social Media Optimization (Smo)
- Search Engine Optimization (SEO)
- Process Control
- Html5
- Quality Assurance
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