Zachary Lietaert

About Zachary Lietaert

I’m a seasoned Senior Art Director with deep experience leading creative vision, brand…

Experience

1. Senior Designer (Senior Art Director)

   Meijer

   Jul 2019 — Present · Grand Rapids, MI, US

   Developed operational photography guidelines for omnichannel strategies, improving cohesion and operational efficiencies.Streamlined photoshoot processes, expediting casting, capture, and retouching.Directed studio photoshoots for quarterly on-figure and off-figure sessions.Mentored designers to enhance proficiency and implement best practices for creative assets across multiple channels.Collaborate with internal teams and external vendors on in-store signing and digital tactics.Align with other leaders and create internal style guides for brands and categories driving consistency throughout the customer experience.Art direction for photo shoots both on and off-figure working alongside stylists and photographers. Building strong relationships with merchants to execute creative in ads and seasonal resets for in-store visuals.Aided heavily in revamping the on-figure photo process, casting, improving diversity and inclusion, reworking props, developing color palettes, and changing the lighting creative direction. Concepting ads, web pages, and other creative efforts for both weekly tactics and larger campaigns.

Education

• Saginaw Valley State University

  Bachelors of Fine Art

Skills

• Social Media Marketing
• Photography
• Adobe Indesign
• Layout
• Marketing
• Creative Direction
• Graphic Design
• Social Media
• Corporate Identity
• Flyers
• Photoshop
• Indesign
• Logo Design
• Adobe Illustrator
• Image Manipulation
• Posters
• Adobe Creative Suite
• Typography
• Illustrator
• Art Direction
• Advertising
• Banners
• Adobe Photoshop
• Graphics
• Packaging
• Marketing Strategy
• Art
• Branding
• Web Design