Zack Howell

About Zack Howell

Methodical and visionary executive leader with 25+ years of experience driving organizational growth, operational excellence, and cultural transformation. A servant leader committed to working alongside teams to inspire innovation, strengthen collaboration, and build systems that empower people to succeed. Known for leading complex, multi-million-dollar initiatives across technology, marketing, and product development while maintaining a hands-on, solutions-oriented approach. Adept at uniting strategy with execution - turning ideas into scalable outcomes and vision into measurable results.

Experience

1. Chief Operations Officer

   Xooma Worldwide

   Aug 2003 — Present · Hampton, VA, US

   Operations & Change Management• Led all operations across supply chain, customer service, distributor relations, IT, and marketing.• Built a global expansion model enabling growth in 40+ countries.• Managed strategic partnerships with manufacturers, packaging firms, and fulfillment centers to streamline operations and scale growth.Team Leadership• Mentored staff and led operations by setting expectations for overall performance and accountability.• United teams and closed communication gaps to strengthen morale and collaboration.• Cultivated a purpose-driven culture centered on wellness, innovation, and integrity; aligning teams and distributors with Xooma’s mission of “Changing the Health of a Generation.”• Scaled training systems supporting thousands of distributors, enhancing leadership, retention, and alignment globally.Sales & Marketing Integration• Designed and launched proprietary gift card marketing platform generating perpetually free member marketing dollars.• Directed social and DTC campaigns across Meta and mail channels, driving engagement and growth.• Established and optimized Amazon Brand Registry and product listings to maximize search visibility, credibility, and conversion.Innovation / Brand Development & Management• Conceived, branded, and launched category-creator products including X2O, FocusUP, MetaboWize, KardiaXyme, Xiome365, and Equalah.• Led product launches with full oversight of marketing and operations, including trademarks, websites, and go-to-market strategy.• Managed procurement and supplier relationships to ensure quality, compliance, and fulfillment efficiency.Technology Initiatives• Led development of a cross-platform mobile app for sales training, events, and promotions.• Directed proprietary software development including member portals, commerce platforms, and complex commission programs.• Implemented automation for fulfillment, payment, and reporting - improving accuracy, speed, and transparency.

Education

• Towson University

  BAUD, Business Management & Marketing

  1996 — 1999

Skills

• Business Strategy
• Product Development
• Sales Management
• Customer Service
• Promotional Marketing
• Full Project Management Life Cycle
• Continuous Process Improvement
• Program Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Strategic Sales & Marketing Planning
• Product Management
• Cross-Functional Operations Management
• Strategy
• E-Commerce
• Online Marketing
• Client Relations
• Entrepreneurship
• Social Media
• Team Leadership
• Competitive Analysis
• Start-Ups
• Budgets
• Marketing Management
• Training
• Budgeting & Cost Control Multi-Site
• Email Marketing
• New Business Development
• Strategic Planning
• Management
• Team Building
• Product Marketing
• Consumer Products
• Complex Problem Solving
• Senior Team Leadership & Development
• Leadership
• P&L
• Sales
• Social Media Marketing
• Business Development