Zackery West
- Role
- Head of Demand Senior Marketing Consultant at Flashpointlabs
- Location
- Oakland, CA, US
- LinkedIn followers
- 500 followers
About Zackery West
I help B2B companies turn broken funnels into growth engines—building systems that…
Experience
Head of Demand Senior Marketing Consultant
Oct 2015 — Present
Description: Provided performance growth and demand generation marketing services to prestige B2B clients, managing 16 full-time and contract employees. Clients: Tenable, BMC Software, Ozonetel, Built.io, Seal Software. • Executed multichannel, strategy-to-dashboard marketing program build-outs and retreads for agency clients. • Managed a team whose size scaled by client, ranging from 4 to 16 people, and additional resources allocated by clients. • Researched product positioning and…
Skills
- Social Media Marketing
- Customer Lifecycle Management
- Lead Generation
- Brand Marketing
- Product Development
- Search Engine Marketing (Sem)
- Digital Marketing
- Start-Ups
- Online Advertising
- Management
- Pivot Analysis
- Web Design
- Customer Relationship Management (Crm)
- Marketing Automation
- Html
- Strategic Marketing Consultancy
- Databases
- Project Management
- Web Applications
- Google Webmaster Tools
- SEO
- Integrated Marketing
- Css
- Product Management
- Audience Segmentation
- Multi-Channel Marketing
- Inbound Lead Generation
- Saas
- Analysis
- Web Development
- Startup Marketing
- Outbound Marketing
- Display Advertising
- A/B Testing
- Enterprise Software
- Google Analytics
- User Experience
- Pay Per Click (Ppc)
- Data Analysis
- Inbound Marketing
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