Zack Rathner
Marketing Content Specialist @ M. Holland Company | Marketing and Communications
- Role
- Marketing Content Specialist at M. Holland Company
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Zack Rathner
With over four years at M. Holland Company, my expertise lies in crafting engaging…
Experience
Marketing Content Specialist
Mar 2021 — Present · Northbrook, IL, US
Create targeted content for the Daily News Bulletin, blogs, emails, and social media, using analytics to drive adjustments that boost engagement by 25%, open rates by 18%, click-through rates by 12%, and reduce bounce rates by 15%· Coordinate and streamline distribution of internal and external newsletters and bulletins, reducing distribution time by 20% and ensuring timely delivery to subscribers· Write and format trade show and event activity communications· Project manage content across digital platforms, including the company website and intranet· Manage production and editorial calendars, coordinating campaign schedules to ensure timely delivery and consistency with overarching marketing objectives· Develop and execute content strategies aligned with broader marketing goals· Collaborate with cross-functional teams to create integrated content and ensure alignment with organizational objectives· Analyze performance metrics for content, including ROI, lead generation, and audience engagement, to drive data-informed improvements· Develop target personas for marketing efforts· Apply SEO best practices to enhance content visibility and performance· Drive communications around market insights and key initiatives
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