Zack Heaney
Digital Marketing Analyst at Travel + Leisure Co.
- Role
- Digital Marketing Analyst at Travel + Leisure Co.
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Zack Heaney
Experienced digital marketer responsible for marketing strategy and multichannel media…
Experience
Digital Marketing Analyst
Nov 2023 — Present · Orlando, FL, US
Lead the transition from agency-managed paid media to an in-house buying model across Meta, Google, and programmatic platforms for multiple Travel + Leisure brands• Manage and optimize full-funnel campaigns across Paid Search, Paid Social, Display, and Video channels to drive qualified leads and conversions• Onboard and manage multiple programmatic media partners to expand reach across CTV, Rich Media, Native, and Audio placements• Partner with cross-functional stakeholders to design and execute performance-focused media strategies aligned with brand objectives• Oversee $500K+ in monthly media spend, ensuring efficient pacing, accurate tracking, and ROI-driven allocation across brands• Analyze performance data to uncover trends, audience insights, and key optimization opportunities• Collaborate with creative, analytics, and brand teams to develop test-and-learn roadmaps and implement A/B tests across platforms• Integrate first-party data and CRM audiences into campaign targeting and measurement frameworks to improve precision and performance• Streamline in-house processes, documentation, and vendor management to enhance transparency and operational efficiency
Education
Florida State University - College of Business
Bachelor of Science - BS
2016 — 2020
Crummer Graduate School of Business at Rollins College
Master of Business Administration - MBA
2020 — 2022
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