Zack Grice

Sales Leader | Brand Strategy | B2B | Media | Partnerships | Event Services

Role
Founder at Zeta Experiential
Location
Philadelphia, PA, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Zack Grice

Ambidextrous (creative and analytical) sales leader with deep experience in brand…

Experience

  1. Founder

    Zeta Experiential

    Jun 2025 — Present · Allentown, PA, US

    Zeta Experiential is founded by Zack Grice, whose 26 years of leadership roles in marketing, brand strategy, partnership development and sales coalesce in a holistic, innovative perspective on business growth opportunities.Zeta provides trusted and authentic representation and consulting to partner brands, media companies and event organizations focused on the active enthusiast market.Services for Events:+ Sponsorship sales representation and partnership development in endemic and non-endemic categories+ Media/marketing consulting+ RFP preparation, evaluation and negotiation for service provider/vendor agreements Services for Media Companies:+ Sales representation for multimedia advertising and custom content in endemic and non-endemic categories+ Consulting on advertising program/product development, competitive positioning, audience research, presentation/marketing materials, communications strategy, pricing+ Sales training/coachingServices for Brands:+ Integrated go-to-market strategy (media, marketing, partnerships) for endemic and non-endemic brands to effectively and authentically engage and grow sales among the active enthusiast

Education

  • Alfred University

    BS

    1994 — 1998

Skills

  • Advertising
  • Integrated Marketing
  • Marketing Strategy
  • Sponsorship
  • Strategic Negotiations
  • Digital Media
  • Digital Strategy
  • Digital Marketing
  • Advertising Sales
  • Leadership
  • Cross-Functional Team Leadership
  • Business Development
  • Business Strategy
  • Business Planning
  • Management
  • Strategic Planning
  • Marketing
  • Publishing
  • Online Advertising
  • Brand Development

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Zack Grice — Founder at Zeta Experiential in Philadelphia, PA, US | Unifers