Zack Grice
Sales Leader | Brand Strategy | B2B | Media | Partnerships | Event Services
- Role
- Founder at Zeta Experiential
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Zack Grice
Ambidextrous (creative and analytical) sales leader with deep experience in brand…
Experience
Founder
Jun 2025 — Present · Allentown, PA, US
Zeta Experiential is founded by Zack Grice, whose 26 years of leadership roles in marketing, brand strategy, partnership development and sales coalesce in a holistic, innovative perspective on business growth opportunities.Zeta provides trusted and authentic representation and consulting to partner brands, media companies and event organizations focused on the active enthusiast market.Services for Events:+ Sponsorship sales representation and partnership development in endemic and non-endemic categories+ Media/marketing consulting+ RFP preparation, evaluation and negotiation for service provider/vendor agreements Services for Media Companies:+ Sales representation for multimedia advertising and custom content in endemic and non-endemic categories+ Consulting on advertising program/product development, competitive positioning, audience research, presentation/marketing materials, communications strategy, pricing+ Sales training/coachingServices for Brands:+ Integrated go-to-market strategy (media, marketing, partnerships) for endemic and non-endemic brands to effectively and authentically engage and grow sales among the active enthusiast
Education
Alfred University
BS
1994 — 1998
Skills
- Advertising
- Integrated Marketing
- Marketing Strategy
- Sponsorship
- Strategic Negotiations
- Digital Media
- Digital Strategy
- Digital Marketing
- Advertising Sales
- Leadership
- Cross-Functional Team Leadership
- Business Development
- Business Strategy
- Business Planning
- Management
- Strategic Planning
- Marketing
- Publishing
- Online Advertising
- Brand Development
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