Zack Barlow
- Role
- Director of Marketing Operations, Cx and Product Marketing at PharMerica
- Location
- Louisville, KY, US
- LinkedIn followers
- 500 followers
About Zack Barlow
Experienced Business and Marketing Operations Strategist with a demonstrated history of…
Experience
Director of Marketing Operations, Cx and Product Marketing
May 2022 — Present
Tasked with starting the Marketing Operations department with three primary focuses: Lead Generation/Marketing Automation, Customer Experience and Product Marketing. Lead Generation/Marketing Automation:* Led the upgrade and automation of HubSpot resulting in MQL growth and efficiency in tracking * Responsible for leading team responsible for 84M in leads (true leads added to Sales Funnel)* Onboarded and trained Business Development and Sales team on HubSpot leading to…
Education
University of Louisville
Master of Business Administration (M.B.A.), Business Administration and Management, General
2014 — 2017
University of North Carolina at Greensboro
BA, English, Sociology
2009 — 2010
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