Zach Slack
SVP, Product Marketing and Go to Market Strategy @Amplify
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WORK HISTORY
SVP, Product Marketing and Go to Market Strategy @Amplify
Brooklyn, NY, US
Lead a large and diverse team handling Product Marketing, GTM Strategy and Operations, Market Research, Pricing and Bundling, Sampling, and Training & Enablement.
EDUCATION
University of Cincinnati
Master of Music, Viola Performance
Ithaca College
Bachelor of Music, summa cum laude, Music Education & Viola Performance
SKILLS
ABOUT ZACH SLACK
Human speak: I can help you build products users want to use and tell your story to the right people.Corporate speak: Marketing leader with experience building and coaching teams in developing, launching, and championing nationally-recognized brands at the intersection of EdTech and high-quality instructional materials for K–12 schools. Expertise in crafting positioning and compelling messaging, content marketing, packaging solutions and sales collateral; standing up comprehensive and effective top- and mid-funnel demand generating and qualifying campaigns and events; and developing innovative sampling solutions that help colleagues close business. Demonstrated ability to prepare B2B sales teams of all sizes to position complex solutions using winning messaging and solution-selling strategies. Commitment to data-based decision making to reduce friction and deliver more value at all stages of the customer journey.
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