Zachary Randles-Friedman

About Zachary Randles-Friedman

Seasoned pharmaceutical senior leader in Corporate Communications with unique skills in digital and brand experience in a regulated environment with a proven track record of launching full corporate brands, brand and digital strategies, corporate websites, product websites and social media channels. Manage multiple agency partnerships, budgets and corporate advertising projects that are aligned to the legal/medical/regulatory policies.

Experience

1. Senior Director, Global Digital Communications and Reputation

   BeOne Medicines

   Jul 2024 — Present · US

   Develop and execute a global digital communications strategy across all corporate channels, aligningcontent, brand, and executive messaging to enterprise priorities- Creator, host, and executive producer of the company’s flagship podcast, Cancer Has No Borders,achieving 500K+ downloads in its inaugural season and strengthening global brand storytelling- Led the enterprise-wide launch and activation of a new corporate brand identity across global andregional websites, social platforms, and paid media campaigns, ensuring seamless adoption andmarket alignment- Directed multi-platform social media strategy (LinkedIn, Facebook, Instagram, YouTube), scalingannual impressions from 4.3M to 60M+ year-over-year and significantly expanding stakeholderreach and engagement- Drove data-informed audience growth and executive visibility initiatives, delivering 126–847%follower growth and up to 1,742% increases in click-through rates and watch time- Oversee global and country-level corporate websites, ensuring compliance, governance, and brandconsistency; successfully migrated 28 country sites into a centralized Center of Excellence model toenhance content alignment and operational efficiency- Lead global brand and reputation initiatives, safeguarding and elevating corporate identity acrossmarkets- Design and execute executive social media strategies to amplify leadership voice, thoughtleadership, and investor/industry visibility- Produce high-impact digital video and multimedia storytelling aligned with corporate narrative andbusiness objectives- Advance internal digital communications strategy to strengthen employee engagement, alignment,and cultural connectivity- Partner cross-functionally and across regions to deliver a unified, compelling digital presence thatenhances brand equity and supports enterprise growth objectives.

Education

• Florida International University

  BA, Psychology

• New York University

  Certificate, Web Design

• New York University

  Certificate, Internet Technologies, Internet Technologies

• MIT Sloan School of Management

  Certificate, Artificial Intelligence: Implications for Business Strategy Program

Skills

• Sem
• Product Launches
• Digital Communication
• Crm
• Marketing Research
• E-Commerce
• Digital Design
• Marketing Communications
• Website Globalization
• Social Media Marketing
• Facebook Marketing
• Online Content Creation
• Consumer Products
• Digital Marketing
• Photoshop
• Interactive Strategy
• Marketing
• Analytics
• Internal Communications
• Vendor Management
• Social Media
• SEO
• Product Marketing
• Brand Awareness
• Product Management
• Ecommunications
• Global Strategy
• Interactive Marketing
• Web Analytics
• Dermatology
• Web Content Management
• Marketing Strategy
• Web Design
• Global Digital Strategy
• Global Marketing
• Strategic Communications
• B2c Marketing
• Governance
• Social Media Monitoring
• Web Strategy