Zachary Perl

About Zachary Perl

I am a dynamic Growth Marketing leader, specializing in digital marketing that drives predictable results and measurable impact on revenue. I bring a modern and tech-savvy mindset to the table; embodying a love for all things data, digital, ABM, and web. I have a passion for building high-performance Growth Marketing teams that boost revenue, increase overall Marketing ROI, and streamline customer acquisition. I have been described as \"the glue\" of our Marketing team, leading with heart and compassion without sacrificing the performance that matters to our business leaders. In my first year at LogicMonitor, I won the \"Marketer of the Year\" award and was selected for our Sales President\'s Club. In the years following, there has always been a member of my team selected for President\'s Club. My experience includes:• Nine (9) years of experience planning, executing, and optimizing Digital Marketing and Online Advertising strategies for B2B businesses.• Nine (9) years of hands-on experience managing demand & lead generation through PPC, SEM, SEO, and digital account-based marketing programs.• Seven (7) years of managing large budgets, forecasting pipeline across multiple regions/product sets, and leading cross-functional teams that consistently meet the demands of the business and ensure ROI/ROAS goals are met or exceeded. Additionally, I pride myself in being:• An outstanding storyteller who excels in creating digital marketing strategies that engage and compel audiences through various stages of the buyer journey.• A data-driven Digital Marketer with a proven track record of driving rapid lead and revenue growth for optimal customer acquisition. • A motivated, cross-functional marketing leader able to drive success in team-oriented environments and meet critical deadlines.• A highly creative problem-solver with the ability to quickly discover and implement Digital Marketing best practices, market trends, and actionable insights that transform the business.

Experience

1. Founder Chief Growth Officer

   Dotfun

   Sep 2025 — Present · Austin, TX, US

   At dotfun, I serve as Founder and Chief Growth Officer, helping companies scale with clarity, creativity, and measurable impact. Building on more than a decade of experience leading growth marketing and scaling startups to acquisition, I now partner with businesses to make growth both effective and enjoyable. From digital strategy and advanced analytics to brand storytelling and operational excellence, I thrive at the intersection of data and creativity.Key Highlights- Co-founded dotfun, a growth agency that combines AI Enablement and Operations (Run Good), Design & Web (Look Good), and Digital Marketing & Sales Optimization (Feel Good) solutions to help startups and enterprises scale with confidence- Lead growth strategy and digital innovation, bringing expertise in paid media, funnel optimization, SEO, and advanced performance modeling to deliver measurable ROI- Work directly with founders, executives, and cross-functional teams to craft data-driven roadmaps, integrate technology stacks, and improve marketing-to-sales alignment- Proven track record in scaling companies to exits (IBM, Vista Equity) and transforming growth operations for B2B and B2C brands across industries from tech to wellness.

Education

• West Virginia University

  Bachelor of Science Journalism (BSJ), Strategic Communications: Advertising

  2009 — 2013

Skills

• Advertising
• Digital Marketing
• Marketing
• Social Media
• Integrated Marketing
• Social Media Marketing
• Copywriting
• Marketing Strategy
• Demand Generation
• Strategic Communications
• Marketing Automation
• Website Development
• Lead Generation
• Digital Media
• Creative Direction
• Wordpress
• Graphic Design
• Photoshop
• Adobe Creative Suite
• Creative Writing
• Blogging
• Sales
• Facebook
• Advertising Research
• Market Analysis
• Css
• Html
• Time Management
• Pay Per Click (Ppc)
• Inbound Lead Generation
• Online Lead Generation
• Delegate Management
• Delegation
• Wordpress Design
• Web Development
• Google Analytics
• Google Adwords
• Google Docs
• Marketo
• Drip Marketing